Эскиз индивидуального жилого дома

upload_to is a directory under your MEDIA_ROOT. Images are not usually stored in a DB - rather you upload them to a specific location and the DB will hold the info about which image to send when you ask for it. If you really want to stre the image in the DB, and not on disk, I think you need BinaryField instead of ImageField. I personally would not do thi